Telling Your Company's Story: Strategies for Garnering and Controlling Media Interviews

Business owners are often encouraged to “tell their story” in order to help clients and prospects connect with their mission, programs and services, but few have had formal training to prepare for opportunities to speak with the media.

An interview with the media is a two-sided coin. Handle an interview the right way, and you've got wonderful publicity for your company. But do it wrong, and you'll never get a second chance. How do you take control of the media interview and tell your unique story?

Leza Raffel, Founder and President, Communication Solutions Group, will conduct this unique session. With 30 years of experience in media relations. Raffel will share strategies and ideas to help your team gain control of the conversation with the media, whether the outlet is print, radio, television or online.

This tactical workshop will focus on both sharing good news and managing crisis communications.

Audience: Business owners and key leaders in established businesses (3+ years in business)