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Defining Your Business to Advance the Customer Journey

Fri 11:00 AM to 2:00 PM
Topic: Marketing and Sales

Do you want to attract more customers to your business and keep them loyal?

In this 3-hour interactive workshop of the WBEC-East EncorePreneur Lab, you will learn how to use the hourglass approach, a modern marketing strategy that covers the entire customer journey.

You will learn how to create targeted messages and offers for each stage of the customer journey, and how to use different marketing tools and channels to reach and engage your customers. You will have the opportunity to apply the hourglass to your own business and get feedback from your peers.

You'll leave this in-person workshop with key next steps to test and have the opportunity to join a 1-hour online follow-up session a week later to share what you've learned and troubleshoot any issues and challenges that arose.

This in-person workshop will be held in the WBEC-East office suite at 123 S. Broad St. Philadelphia, PA 19109.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact us at (215) 790-9232 to arrange.

Speaker(s): Michele Martin, The Bamboo Project Inc.


Fee: No Cost

Phone: 215-790-9232


Women's Business Enterprise Center--East (WBEC-East)
123 S. Broad St. Suite 500 Philadelphia, PA 19109
123 S Broad St, Suite 500 Philadelphia, PA 19109