Social Media Strategies: Content Creation and Tools

The Social Media Strategies series with Marissa Bruette, VP of Digital Marketing with Slice Communications, is meant to empower small business owners and elevate their business’s social media presence. As a VP of a Digital Marketing agency, Marissa will bring the tools used to help build social media strategies for businesses across industries.

Over three sessions, you'll learn how to identify and engage your target audience, create compelling content using the latest tools, and leverage analytics and AI to optimize your social media performance. Whether you're just starting out or looking to refine your approach, this series will provide practical insights and hands-on guidance to help you succeed in the digital space.

Social Media Strategies Series:

• Week 1: Audience and Strategy Building | Develop a clear understanding of your target audience and foundation for creating a powerful social media strategy.

• Week 2: Content Creating and Tools | Master content creation techniques and tools for effective social media management.

• Week 3: Analytics and AI Tools | Learn how to track performance, analyze results, and use AI tools to enhance strategy.

All classes are from 6:00 – 8:00pm with the exception of the first workshop, which will take place 6:00pm – 7:30pm. Registration for each class will close day-of at 5:00pm.

By registering for this event, I consent to WBEC-East staff and/or the SBA-funded Resource Partner listed on this event to have access to my basic information (name, email, phone number). My PII is and will not be shared outside of WBEC-East or the listed SBA-funded Resource Partner on this event.